Press kit · Tree

Logos

Logo mark with and without wordmark, in ember (canonical) and monochrome variants. SVG and PNG.

MARK, EMBER SVG PNG 256 PNG 512 PNG 1024 PNG 2048
MARK, MONO WHITE SVG PNG 256 PNG 512 PNG 1024 PNG 2048
MARK, MONO BLACK SVG PNG 256 PNG 512 PNG 1024 PNG 2048
LOGO, EMBER SVG PNG 256 PNG 512 PNG 1024 PNG 2048
LOGO, MONO WHITE SVG PNG 256 PNG 512 PNG 1024 PNG 2048
LOGO, MONO BLACK SVG PNG 256 PNG 512 PNG 1024 PNG 2048

Brand colors

The token palette. Click a swatch to copy its hex code.

Typography

Four faces, all from Google Fonts.

Fraunces Wordmark only. The word "Tree" as a brand element.
Instrument Serif Display headings, brand voice.
Figtree Body text, subheadings, UI text.
IBM Plex Mono Eyebrow labels, code, tags, primary CTA buttons.

Screenshots

Screenshots of the marketing site. App screenshots will follow when the app ships.

HOMEPAGE BANNER
COMPARE HUB
ROADMAP

About Tree

ONE LINER

Project management built around the metaphor of a tech tree.

SHORT · ~50 WORDS

Tree is a project management app built around the metaphor of a tech tree, the kind found in strategy games like Civilization, Stellaris, and Total War. Tasks are nodes, dependencies are connections, and work unlocks when its prerequisites resolve. Tree is built for people who think in branches instead of lists.

LONG · ~200 WORDS

Tree is a project management app built around the metaphor of a tech tree, the kind found in strategy games like Civilization, Stellaris, and Total War. Tasks are nodes on a graph. Dependencies are the lines between them. A node unlocks when its prerequisites are complete. The whole project sits as a literal tree of progress, with the visible structure encoding what's blocking what, what's available to start, and what's coming next.

Existing project tools treat work like a list. Tree treats it like a graph. The difference matters when the work isn't linear: when scope is uncertain, when branches need to be explored in parallel, when prerequisites cascade, when planning is the actual work and not just the setup for it.

Tree is built for developers, operators, and technical project managers who play strategy games and find tools like Linear, Notion, Jira, and Plane sterile, bloated, or aesthetically dead. It's opinionated software for people who think structurally, who want to see their project instead of scrolling through a backlog, who appreciate when a tool has a point of view.

Tree is currently in pre-launch. The marketing site is live at treeapp.io. The app ships when it's ready.

Copy and paste freely. A markdown version is in the press kit download.

Press inquiries

Press inquiries: info@treeapp.io

Press kit.