Where Tree is going.
One Idea, three trees: Product, Brand, Distribution — plus the Standalones strip at the bottom. Pan and zoom anywhere on the canvas. Hover any node to trace where it came from. Click for detail.
Completed
- The Idea
The original spark: what if every project was a tech tree? One seed, three trees grow from it.
- Marketing site live
Public marketing page with parallax forest, problem framing, and waitlist capture.
- Name & concept
The "Tree" name and the metaphor it implies.
- Tone of voice
How Tree talks. Slightly mossy. Allergic to corporate jargon.
- Brand identity
The visual identity bundle that Logo and Visual style live under.
- Logo
The mark.
- Visual style
Color tokens, typography, the parallax forest, the WH3-tree feel.
- Marketing site
The public site you arrived at.
- Public roadmap
Same one you are reading. The roadmap IS part of the brand.
- Pissed the in-house designer off
- Survived first DNS propagation
In progress
- Waitlist✓ Marketing site → Brand · ✓ Tone of voice → Brand
Email capture for early access.
Available
- Accounts & Login✓ Brand identity → Brand
Email + OAuth sign-in, account management, basic team membership.
- Core data model
Schemas for trees, nodes, edges, statuses, and how they live in the database.
- In-app copy
Microcopy, button text, error messages — all written in Tree voice.
- Email copy
Newsletter and broadcast emails — what humans write to humans.
- Transactional copy
Welcome, password reset, billing — all the system-triggered emails.
- Press kit
Logos, screenshots, descriptions, and a one-pager for journalists.
- First feature request received
Locked
- First interactive tree
The minimum viable thing: render a tree, click nodes, see prerequisites.
- Node states
Status transitions and the rule engine that auto-unlocks dependents.
- Multi-tree projects
A workspace with several trees side-by-side instead of one big graph.
- Visual feedback✓ Tone of voice → Brand
Animations, sound (optional), and copy that makes unlocks feel earned.
- Templates✓ Public roadmap → Brand
Pre-built tree templates for common project shapes.
- Workspaces & teams
Multi-user workspaces with roles and permissions.
- Assigning nodes
Assign nodes to teammates; ownership and notifications.
- Comments & activity log
Per-node discussion and a chronological feed of changes.
- Desktop app
Native desktop client. Same data, faster.
- Public API
Read/write access for integrations and self-hosting.
- Companion mobile app
Read-mostly mobile companion for marking work done on the go.
- Integrations
Bidirectional sync with GitHub, Linear, and the usual suspects.
- Onboarding copy
First-run experience copy. The hardest copy to write.
- Pitch deck
For investors, partners, the occasional curious stranger.
- Discord✓ Brand identity → Brand
A place for early users to hang out and tell us we are wrong.
- Social accounts✓ Brand identity → Brand
Mastodon, Bluesky, the usual.
- Guest articles
Writing on external publications (HackerNoon, Indie Hackers, dev blogs, etc.).
- Podcast appearances
Going on shows to explain why a tech tree is project management.
- Blog launch✓ Tone of voice → Brand
A blog. Posts on engineering, design decisions, and the company.
- Newsletter
Monthly digest with what shipped and what is next.
- First 5 blog posts
Five posts in the bank before launch.
- Public launch🔒 First interactive tree → Product
The announcement post. Shared everywhere we know.
- Press outreach🔒 Press kit → Brand
Reaching out to journalists who cover tools for builders.
- First user who isn't a friend🔒 Public launch → Distribution
- 100th tree planted🔒 Social accounts → Distribution